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~isPartOf:"Beyond traditional marketing : innovations in marketing practice"
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Horovitz, Jacques
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Jeannet, Jean-Pierre
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Kashani, Kamran
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Meehan, Sean A.
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Beyond traditional marketing : innovations in marketing practice
Investment management and financial innovations
1,200
Antitrust Chronicle
745
Springer eBook Collection
624
SpringerLink / Bücher
615
World Bank Other Operational Studies
540
L' usine nouvelle : hebdomadaire de l'industrie
538
NBER working paper series
529
Journal of poverty : innovations on social, political & economic inequalities
528
NBER Working Paper
492
MPRA Paper
459
Technological forecasting & social change : an international journal
399
Annual Conference 2013 (Duesseldorf): Competition Policy and Regulation in a Global Economic Order
369
Innovations: Technology, Governance, Globalization
361
NBER Working Papers
350
SOEP survey papers
349
Innovations
336
Working paper
321
Discussion paper series / IZA
319
Marketing i menedžment innovacij : m&mi
285
Journal of promotion management : innovations in planning and applied research
274
Review of industrial organization : RIO
258
ZEW Discussion Papers
257
IZA Discussion Papers
255
Books / Edward Elgar
250
Journal of business research : JBR
236
Working Paper
219
CEPR Discussion Papers
211
Working paper series / European Central Bank
206
CPI Journal
199
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
196
Journal of open innovation : technology, market, and complexity
193
Policy research working paper : WPS
192
Post-Print / HAL
188
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
186
CESifo working papers
172
World Bank Publications
162
Advances in accounting education : teaching and curriculum innovations
159
CESifo Working Paper
157
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
151
Industrial paint & powder
150
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ECONIS (ZBW)
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Value chain marketing
Jeannet, Jean-Pierre
- In:
Beyond traditional marketing : innovations in marketing …
,
(pp. 19-59)
.
2005
Persistent link: https://www.econbiz.de/10002862667
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2
Countering commoditization: value-added strategies and aligning with customers
Kashani, Kamran
- In:
Beyond traditional marketing : innovations in marketing …
,
(pp. 61-105)
.
2005
Persistent link: https://www.econbiz.de/10002862685
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3
The missing "P" in the marketing mix: putting passion into brands
Turpin, Dominique
- In:
Beyond traditional marketing : innovations in marketing …
,
(pp. 149-183)
.
2005
Persistent link: https://www.econbiz.de/10002862730
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4
Beyond beating competition: shaping markets for profitable growth
Ryans, Adrian B.
- In:
Beyond traditional marketing : innovations in marketing …
,
(pp. 185-221)
.
2005
Persistent link: https://www.econbiz.de/10002862740
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5
New frontiers in pricing for profit
Walsh, John
- In:
Beyond traditional marketing : innovations in marketing …
,
(pp. 223-258)
.
2005
Persistent link: https://www.econbiz.de/10002862752
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6
Beyond the matrix: an organization-wide solution for creating and sustaining customer value
Meehan, Sean A.
- In:
Beyond traditional marketing : innovations in marketing …
,
(pp. 259-298)
.
2005
Persistent link: https://www.econbiz.de/10002862763
Saved in:
7
The marketing of services: how is it different?
Horovitz, Jacques
- In:
Beyond traditional marketing : innovations in marketing …
,
(pp. 107-147)
.
2005
Persistent link: https://www.econbiz.de/10002862708
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