//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Bibliography series / American Marketing Association"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Brand management"
~subject:"SME"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"SME marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
SME
SME marketing
4
B-to-B-Marketing
3
Business-to-business marketing
3
KMU-Marketing
3
Internet marketing
2
KMU
2
Markenführung
2
Marketing
2
Online-Marketing
2
Absatz
1
Absatzpolitik
1
Advertising effects
1
B2B marketing
1
Betriebsgrösse
1
Betriebswirtschaftslehre
1
Brand image
1
Business economics
1
Business network
1
Digital marketing
1
E-commerce
1
Electronic Commerce
1
Großbritannien
1
Lieferantenmanagement
1
Markenimage
1
Marketing management
1
Marketing practice
1
Marketingmanagement
1
Mittelstand
1
Social Web
1
Social network
1
Social web
1
Soziales Netzwerk
1
Stakeholder
1
Supplier relationship management
1
USA
1
United Kingdom
1
United States
1
Unternehmensnetzwerk
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Bibliografie
1
Language
All
English
4
Author
All
Brannen, William H.
1
Christodoulides, George
1
Dibb, Sally
1
Michaelidou, Nina
1
Mäläskä, Minna
1
Saraniemi, Saila
1
Setkute, Justina
1
Siamagka, Nikoletta Theofania
1
Tähtinen, Jaana
1
more ...
less ...
Published in...
All
Bibliography series / American Marketing Association
Industrial marketing management : the international journal for industrial and high-tech firms
Asia Pacific journal of marketing and logistics
2
Journal of small business and enterprise development
2
Advances in Business Strategy and Competitive Advantage
1
International journal of entrepreneurial behaviour & research
1
International small business journal : ISBJ
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Journal of strategic management education : JSME
1
Journal of world business : JWB
1
KMU in der Krise : Strategien zur Krisenvermeidung und Krisenbewältigung
1
MPRA Paper
1
Marketing intelligence & planning
1
Marketing management in Africa
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
Springer briefs in computer science
1
The Routledge companion to strategic marketing
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
2
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
3
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
4
Small business marketing : a selected and annotated bibliography
Brannen, William H.
-
1978
Persistent link: https://www.econbiz.de/10000053085
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->