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~isPartOf:"Bibliography series / American Marketing Association"
~isPartOf:"Innovations in SMEs and conducting e-business : technologies, trends and solutions"
~subject:"Customer analysis"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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Bibliography series / American Marketing Association
Innovations in SMEs and conducting e-business : technologies, trends and solutions
Strategic marketing in fragile economic conditions
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The Routledge companion to strategic marketing
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E-marketing
Manarte, Nuno
;
Teixeira, Mário Sérgio
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 187-203)
.
2011
Persistent link: https://www.econbiz.de/10009405592
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Analysis of the variables which determine a good e-marketing strategy : the techniques most used during times of crisis
Sainz de Abajo, Beatriz
;
Torre Díez, Isabel de la
; …
- In:
Innovations in SMEs and conducting e-business : …
,
(pp. 152-168)
.
2011
Persistent link: https://www.econbiz.de/10009405598
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