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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of business strategy"
~subject:"Football"
~subject:"Narrative method"
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Brand management
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Brand Content : die Marke als Medienereignis
Journal of business strategy
Journal of strategic marketing
16
International journal of sports marketing & sponsorship
13
The journal of brand management : an international journal
13
International journal of sport management and marketing : IJSMM
12
Journal of sport management : the official journal of the North American Society of Sport Management
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
SpringerLink / Bücher
9
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8
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6
The journal of product & brand management
5
Business horizons
4
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4
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3
European journal of marketing : EJM
3
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
3
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Journal of the Academy of Marketing Science
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Springer eBook Collection
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2
Gabler Edition Wissenschaft
2
Journal of customer behaviour
2
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2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of retailing and consumer services
2
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
2
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
2
Marketing intelligence & planning
2
Palgrave pivot
2
Redmarka : revista de marketing aplicado
2
Schriftenreihe der HHL Leipzig Graduate School of Management
2
Sport, Business and Management : an international journal ; SBM
2
Springer eBook Collection / Business and Economics
2
The marketing review
2
Tourism management : research, policies, practice
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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1
French football, foreign investors : global sports as country branding
Chanavat, Nicolas
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
Saved in:
2
Managing brand identity strategy : how professional football wins the game
Blumrodt, Jens
;
Huang-Horowitz, Nell C.
- In:
Journal of business strategy
38
(
2017
)
6
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011757467
Saved in:
3
Storytelling : warum Marken Geschichten erzählen müssen
Albers, Markus
;
Handke, Sebastian
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 31-41)
.
2013
Persistent link: https://www.econbiz.de/10010212721
Saved in:
4
The essential brand persona : storytelling and branding
Herskovitz, Stephen
;
Crystal, Malcolm
- In:
Journal of business strategy
31
(
2010
)
3
,
pp. 21-28
Persistent link: https://www.econbiz.de/10003982589
Saved in:
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