//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Return on Investment"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenpolitik"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Return on Investment
Brand management
20
Markenführung
20
Content Management
18
Content management
18
Emotion
2
Fernsehwerbung
2
Television advertising
2
Advertising effects
1
Beziehungsmarketing
1
Computerspiel
1
Credibility
1
Customer integration
1
Deutschland
1
Germany
1
Glaubwürdigkeit
1
Humor
1
Interactive media
1
Interaktive Medien
1
Kundenintegration
1
Media industries
1
Media law
1
Medienrecht
1
Mediensektor
1
Mobile Marketing
1
Mobile marketing
1
Musical performance
1
Musikveranstaltung
1
Narrative Methode
1
Narrative method
1
Professional sports
1
Profisport
1
Public relations
1
Relationship marketing
1
Return on investment
1
Social Web
1
Social web
1
Sponsoring
1
Sponsorship
1
Telecommunications law
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
2
Aufsatz in Zeitschrift
2
Book section
1
Language
All
German
1
Author
All
Bauer, Thomas
1
Perrey, Jesko
1
Published in...
All
Brand Content : die Marke als Medienereignis
Journal of marketing research : JMR
Integrated brand marketing and measuring returns
2
Brand Planning : starke Strategien für Marken und Kampagnen
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Evolving and emerging issues in marketing strategy
1
Handbook on brand and experience management
1
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
1
Social Branding : Strategien - Praxisbeispiele - Perspektiven
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->