Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Year of publication: |
2013
|
---|---|
Authors: | Perrey, Jesko ; Bauer, Thomas |
Published in: |
Brand Content : die Marke als Medienereignis. - Stuttgart : Schäffer-Poeschel, ISBN 3-7910-3315-8. - 2013, p. 227-242
|
Subject: | Social Web | Social web | Markenführung | Brand management | Content Management | Content management | Werbewirkung | Advertising effects | Return on Investment | Return on investment |
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