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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Media law"
~subject:"Return on Investment"
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Brand Content : die Marke als Medienereignis
Journal of retailing and consumer services
Integrated brand marketing and measuring returns
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Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
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Brand Content als rechtliche Herausforderung
Fringuelli, Pietro
;
Kamps, Michael
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 243-261)
.
2013
Persistent link: https://www.econbiz.de/10010212706
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2
Content Marketing ROI : Marketing-Erfolg ist messbar - auch in den Social Media
Perrey, Jesko
;
Bauer, Thomas
- In:
Brand Content : die Marke als Medienereignis
,
(pp. 227-242)
.
2013
Persistent link: https://www.econbiz.de/10010212707
Saved in:
3
Managing the retail format portfolio : an application of modern portfolio theory
Brown, James R.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003938042
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