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~isPartOf:"Brand Content : die Marke als Medienereignis"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Baloglu, Seyhmus"
~person:"Blaer, Madelene"
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Brand Content : die Marke als Medienereignis
Tourism management : research, policies, practice
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The future of travel writing : interactivity, personal branding and power
Blaer, Madelene
;
Frost, Warwick
;
Laing, Jennifer
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012152090
Saved in:
2
Brand personality of tourist destinations : an application of self-congruity theory
Usakli, Ahmet
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
32
(
2011
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10008798726
Saved in:
3
A model of customer-based brand equity and its application to multiple destinations
Boo, Soyoung
;
Busser, James
;
Baloglu, Seyhmus
- In:
Tourism management : research, policies, practice
30
(
2009
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10003838232
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