Brand personality of tourist destinations : an application of self-congruity theory
Year of publication: |
2011
|
---|---|
Authors: | Usakli, Ahmet ; Baloglu, Seyhmus |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 32.2011, 1, p. 114-127
|
Subject: | Las Vegas | Destinationsmanagement | Destination management | Markenführung | Brand management | Markenimage | Brand image | Urlaubsverhalten | Holiday behaviour | USA | United States |
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