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~isPartOf:"Brand culture"
~person:"Ashforth, Blake E."
~person:"Balmer, John M. T."
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Brand culture
The journal of brand management : an international journal
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Corporate communications : an international journal
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European journal of marketing : EJM
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Human relations : towards the integration of the social sciences
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Identity and the modern organization
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Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
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Key debates and the future of HRM globally
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Organizational identity : a reader
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Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
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Routledge interpretive marketing research
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Corporate brand cultures and communities
Balmer, John M. T.
- In:
Brand culture
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(pp. 34-49)
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2005
Persistent link: https://www.econbiz.de/10003239240
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