Corporate brand cultures and communities
Year of publication: |
2005
|
---|---|
Authors: | Balmer, John M. T. |
Published in: |
Brand culture. - London [u.a.] : Routledge, ISBN 0-415-35598-2. - 2005, p. 34-49
|
Subject: | Markenführung | Brand management | Markenarchitektur | Brand architecture | Unternehmenskultur | Corporate culture | Firmenimage | Corporate reputation |
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