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~isPartOf:"Brand culture"
~person:"Balmer, John M. T."
~person:"Hakenes, Hendrik"
~person:"Miller, Dale"
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The journal of brand management : an international journal
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Corporate brand cultures and communities
Balmer, John M. T.
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Brand culture
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(pp. 34-49)
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2005
Persistent link: https://www.econbiz.de/10003239240
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