//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Brand management ; Vol. 1"
~isPartOf:"Marketing, ethics and society : critical reflections"
~language:"eng"
~type_genre:"Glossary included"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing
5
Business ethics
2
Unternehmensethik
2
Brand image
1
Brand management
1
Development theory
1
Entwicklungstheorie
1
Ethics
1
Ethik
1
Globalisierung
1
Globalization
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Papierindustrie
1
Pulp and paper industry
1
South America
1
Südamerika
1
USA
1
United States
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Glossary included
Reprint
Aufsatz im Buch
5
Book section
5
Language
All
English
Author
All
Brei, Vinícius
1
Böhm, Steffen
1
Hoeffler, Steve
1
Keller, Kevin Lane
1
Klein, Thomas A.
1
Nason, Robert W.
1
Nill, Alexander F.
1
Thompson, Craig J.
1
more ...
less ...
Published in...
All
Brand management ; Vol. 1
Marketing, ethics and society : critical reflections
History of marketing thought ; Volume 3
7
Marketing strategy organization and implementation
6
Evolving and emerging issues in marketing strategy
5
Legends in marketing
4
The development of critical perspectives in marketing
4
Macromarketing - a global focus ; Vol. 1
3
Macromarketing - a global focus ; Vol. 4
3
Major theoretical debates and contemporary issues in marketing theory
3
McGraw-Hill/Irwin series in marketing
3
The nature and scope of marketing research
3
Critical concepts in economics
2
Critical marketing : issues in contemporary marketing
2
International marketing ; Vol. 3
2
Marketing strategy processes and tools
2
Marketing-mix strategies - distribution strategy and pricing strategy
2
Strategic sales and strategic marketing
2
The Harvard business review paperback series
2
Always Learning
1
Business & Management
1
Business 2000
1
CGPRT / The CGPRT Centre
1
Corporate social responsibility
1
Cross-cultural and critical perspectives on brands
1
Developmental challenges in marketing research
1
Economics and management of tourism
1
Explanatory frameworks : economics, geography, social analysis
1
HBR's 10 must reads series
1
Handbook of new institutional economics
1
Ideas with impact
1
International marketing ; Vol. 1
1
International marketing ; Vol. 2
1
Learning by populations of organizations
1
Macromarketing - a global focus ; Vol. 2
1
Macromarketing - a global focus ; Vol. 3
1
Making change stick
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
McGraw-Hill Irwin series in marketing
1
NetEffect Series: job skills
1
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
Saved in:
2
Marketing and development : macromarketing perspectives
Klein, Thomas A.
;
Nason, Robert W.
-
2009
Persistent link: https://www.econbiz.de/10003832777
Saved in:
3
Marketing the hegemony of development : of pulp fictions and green deserts
Böhm, Steffen
;
Brei, Vinícius
-
2009
Persistent link: https://www.econbiz.de/10003832789
Saved in:
4
A contextualist proposal for the conceptualization and study of marketing ethics
Thompson, Craig J.
-
2009
Persistent link: https://www.econbiz.de/10003832794
Saved in:
5
Global marketing ethics : a communicative approach
Nill, Alexander F.
-
2009
Persistent link: https://www.econbiz.de/10003832798
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->