The marketing advantages of strong brands
Year of publication: |
2010
|
---|---|
Authors: | Hoeffler, Steve ; Keller, Kevin Lane |
Published in: |
Brand management ; Vol. 1. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 105-132
|
Subject: | Marketing | Marketingmanagement | Marketing management | Markenimage | Brand image | USA | United States | Markenführung | Brand management |
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