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~isPartOf:"Brand management ; Vol. 1"
~subject:"Beziehungsmarketing"
~subject:"Messung"
~subject:"United States"
~type_genre:"Fallstudiensammlung"
~type_genre:"Reprint"
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Brand management ; Vol. 1
Corporate brand and corporate reputation
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Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 2
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International marketing ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2010
Persistent link: https://www.econbiz.de/10003924114
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