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~isPartOf:"Brand management ; Vol. 3"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"SpringerLink / Bücher"
~person:"Smith, Margo"
~subject:"Markentransfer"
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Brand management ; Vol. 3
Journal of service research : JSR
SpringerLink / Bücher
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Consumer evaluation of vertical brand extensions and core brands
Kim, Chung K.
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Lavack, Anne M.
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Smith, Margo
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2010
Persistent link: https://www.econbiz.de/10003924416
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