Consumer evaluation of vertical brand extensions and core brands
Chung K. Kim, Anne M. Lavack and Margo Smith
| Year of publication: |
2010
|
|---|---|
| Authors: | Kim, Chung K. ; Lavack, Anne M. ; Smith, Margo |
| Published in: |
Brand management ; Vol. 3. - Los Angeles [u.a.] : SAGE, ISBN 1-84860-208-1. - 2010, p. 263-285
|
| Subject: | Markentransfer | Brand extension | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003924416