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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Working paper series / Bradford University School of Management"
~person:"Palazzo, Maria"
~subject:"Brand management"
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Brand management in emerging markets : theories and practice
Business ethics quarterly : the journal of the Society for Business Ethics
Corporate communications : an international journal
International journal of contemporary hospitality management
Working paper series / Bradford University School of Management
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Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
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