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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business ethics quarterly : the journal of the Society for Business Ethics"
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Working paper series / Bradford University School of Management"
~subject:"Brand management"
~subject:"Corporate branding"
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Search: subject_exact:"Markenfamilie"
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Brand management
Corporate branding
Brand architecture
24
Markenarchitektur
24
Markenführung
21
Corporate reputation
15
Firmenimage
15
Public relations
9
Öffentlichkeitsarbeit
9
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Balmer, John M. T.
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Brunninge, Olof
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1
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Brand management in emerging markets : theories and practice
Business ethics quarterly : the journal of the Society for Business Ethics
Corporate communications : an international journal
International journal of contemporary hospitality management
Working paper series / Bradford University School of Management
The journal of brand management : an international journal
52
Journal of business research : JBR
19
SpringerLink / Bücher
13
The journal of product & brand management
13
European journal of marketing : EJM
11
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
8
Corporate reputation review : an international journal
4
Harvard business review : HBR
4
Innovatives Markenmanagement
4
Journal of strategic marketing
4
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Marketing intelligence & planning
4
Asia Pacific journal of marketing and logistics
3
Journal of general management
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Manual of international marketing
3
The journal of business & industrial marketing
3
The marketing review
3
Cogent business & management
2
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Corporate social responsibility and environmental management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
Journal of marketing communications
2
Journal of marketing for higher education
2
Marken- und Produktmanagement
2
Qualitative market research : an international journal
2
Routledge studies in marketing
2
Scandinavian journal of management
2
Springer Gabler Research
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ECONIS (ZBW)
22
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1
Corporate heritage communication strategies of iconic Italian brands : a multiple case study
Sacco, Federica
;
Conz, Elisa
- In:
Corporate communications : an international journal
28
(
2023
)
7
,
pp. 19-43
Persistent link: https://www.econbiz.de/10014493950
Saved in:
2
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
3
Corporate social responsibility (CSR) for ethical corporate identity management : framing CSR as a tool for managing the CSR-luxury paradox online
Wong, Jia Yun
;
Dhanesh, Ganga Sasidharan
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 420-239
Persistent link: https://www.econbiz.de/10011806599
Saved in:
4
Ethical management of intangible assets in contemporary organizations
Gambetti, Rossella C.
;
Melewar, T. C.
;
Martin, Kelly D.
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011735306
Saved in:
5
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
6
Event innovation induced corporate branding
Yang, Fiona X.
;
Tan, Sherry Xiuchang
- In:
International journal of contemporary hospitality management
29
(
2017
)
3
,
pp. 862-882
Persistent link: https://www.econbiz.de/10011702095
Saved in:
7
Addressing the complexities of managing domestic and multinational corporate brands
Khojastehpour, Morteza
;
Ferdous, Ahmed Shahriar
; …
- In:
Corporate communications : an international journal
20
(
2015
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10010513877
Saved in:
8
Branding and CSR in Indian agribusiness
Raj, Anup
- In:
Brand management in emerging markets : theories and practice
,
(pp. 165-176)
.
2014
Persistent link: https://www.econbiz.de/10010417734
Saved in:
9
Customer-based corporate brand equity (CBCBE) in business-to-business firms : an emerging market perspective
Mishra, Prashant
;
Sarkar, Soumya
- In:
Brand management in emerging markets : theories and practice
,
(pp. 73-90)
.
2014
Persistent link: https://www.econbiz.de/10010417746
Saved in:
10
Repertoires of the corporate past : explanation and framework ; introducing an integrated and dynamic perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
19
(
2014
)
4
,
pp. 384-402
Persistent link: https://www.econbiz.de/10010424183
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