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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Business horizons"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Destinationsmanagement"
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Search: subject_exact:"Markenpolitik"
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Destinationsmanagement
Brand management
238
Markenführung
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Brand image
107
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Consumer behaviour
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Konsumentenverhalten
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B-to-B-Marketing
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Pike, Steven
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Brand management in emerging markets : theories and practice
Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
15
Journal of travel and tourism marketing
12
Tourism analysis : an interdisciplinary tourism & hospitality journal
12
Journal of destination marketing & management
9
Journal of vacation marketing
7
Tourism management perspectives : TMP
7
Journal of vacation marketing : an international journal
6
Journal of business research : JBR
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Cogent business & management
4
Enlightening tourism : ET ; a pathmaking journal
4
International journal of leisure and tourism marketing : IJLTM
4
Journal of retailing and consumer services
4
Journal of hospitality marketing & management
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
Tourism and hospitality research : THR
3
Tourism and hospitality research : the surrey quarterly review
3
Tourism planning & development
3
Tourism review
3
Tourism review : the official journal of the AIEST
3
Benchmarking : an international journal
2
International journal of Indian culture and business management : IJICBM
2
International journal of contemporary hospitality management
2
Journal of Tourism, Heritage & Services Marketing : JTHSM
2
Journal of hospitality and tourism insights
2
Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Journal of tourism, sustainability and well-being
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Qualitative market research : an international journal
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Research
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Schriftenreihe der School of International Business, Internationaler Studiengang für Tourismusmanagement (ISTM)
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Springer eBook Collection
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Theoretical and applied economics : GAER review
2
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
2
Advances in hospitality, tourism, and the services industry (AHTSI) book series
1
Advances in tourism destination marketing
1
African journal of business and economic research : AJBER
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ECONIS (ZBW)
21
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1
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
4
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
5
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
6
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
7
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
8
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
9
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
10
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
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