The role of functional associations in building destination brand personality : when official websites do the talking
Year of publication: |
2019
|
---|---|
Authors: | Vinyals-Mirabent, Sara ; Kavaratzis, Mihalis ; Fernández-Cavia, José |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 75.2019, p. 148-155
|
Subject: | Official websites | Projected brand personality | Destination branding | Destination image | Destination brand personality | Destination marketing | Online communication | Markenimage | Brand image | Tourismusmarketing | Tourism marketing | Markenführung | Brand management | Website | Destinationsmanagement | Destination management | Online-Marketing | Internet marketing |
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