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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Employer branding for competitive advantage : models and implementation strategies"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Business-to-business marketing"
~subject:"Firmenimage"
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Business-to-business marketing
Firmenimage
Brand management
128
Markenführung
128
B-to-B-Marketing
64
Brand image
52
Markenimage
52
Lieferantenmanagement
45
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45
Consumer behaviour
33
Konsumentenverhalten
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Brand
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Markenartikel
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Marketingmanagement
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Social web
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Brand architecture
11
Markenarchitektur
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9
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9
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Christodoulides, George
5
Ind, Nicholas
3
Markovic, Stefan
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Brown, Brian P.
2
Casidy, Riza
2
Ewing, Michael
2
Gyrd-Jones, Richard I.
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Iglesias, Oriol
2
Iyer, Pramod
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Kumar, V.
2
Leek, Sheena
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Lindgreen, Adam
2
Marquardt, Adam J.
2
Mohan, Mayoor
2
Nyadzayo, Munyaradzi W.
2
O'Cass, Aron
2
Paswan, Audhesh
2
Pitt, Leyland F.
2
Singh, Jaywant
2
Weerawardena, Jay
2
Adeola, Ogechi
1
Adomako, Samuel
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Alhidari, Abdullah Mohammed
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Amrouche, Nawel
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Anaza, Nwamaka A.
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Andersen, Poul Houman
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Antil, Anjuman
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Blankson, Charles
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Botha, Elsamari
1
Brown, Brian
1
Bruhn, Manfred
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Budhwar, Pawan S.
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Brand management in emerging markets : theories and practice
Employer branding for competitive advantage : models and implementation strategies
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
41
Journal of business research : JBR
32
SpringerLink / Bücher
20
The journal of product & brand management
20
The journal of business & industrial marketing
18
Employer Branding : Arbeitgeber positionieren und präsentieren
16
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Corporate reputation review : an international journal
11
European journal of marketing : EJM
11
Journal of strategic marketing
10
Marketing intelligence & planning
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Gabler Edition Wissenschaft
6
Innovatives Markenmanagement
6
Journal of business strategy
6
Journal of retailing and consumer services
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of business-to-business marketing
5
Qualitative market research : an international journal
5
Springer eBook Collection / Business and Economics
5
Asia Pacific journal of marketing and logistics
4
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Corporate social responsibility and environmental management
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
4
International journal of hospitality management
4
Journal of business ethics : JOBE
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of marketing management : MM
4
The marketing review
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Economic research
3
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ECONIS (ZBW)
72
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1
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10
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72
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1
You or an imposter? : how to protect brand identity in a business-to-business context?
Shankar, Amit
;
Kumar, Aman
;
Behl, Abhishek
;
Pereira, Vijay
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 93-105
Persistent link: https://www.econbiz.de/10014456188
Saved in:
2
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
3
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
4
Editorial: conscientious business-to-business organizations : status quo and future research agenda
Markovic, Stefan
;
Ind, Nicholas
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. A8-A11
Persistent link: https://www.econbiz.de/10014333946
Saved in:
5
Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
Saved in:
6
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
7
Corporate sustainable brand identity work and network embeddedness : learnings from Better Place (2007–2013)
Andersen, Poul Houman
;
Åberg, Susanne
;
Bujac, Andreea I.
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 526-538
Persistent link: https://www.econbiz.de/10014455362
Saved in:
8
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
9
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
10
B2B brand positioning - a capability (exploration x exploitation) based typology : cases from the Middle East
Iyer, Pramod
;
Rokonuzzaman, Md
;
Paswan, Audhesh
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 178-189
Persistent link: https://www.econbiz.de/10014227551
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