Climate change risks, sustainability and luxury branding : friend or a foe
Year of publication: |
2023
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Authors: | Mahmoud, Ali B. ; Kumar, V. ; Fuxman, Leonora ; Mohr, Iris |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 57-68
|
Subject: | B2B markets | Buyer acceptance | Climate change risk | Conceptual framework | Luxury branding | Sustainability | Luxusgüter | Luxury goods | Klimawandel | Climate change | Markenführung | Brand management | B-to-B-Marketing | Business-to-business marketing |
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