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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Tourism management : research, policies, practice"
~subject:"Tourism marketing"
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Search: subject_exact:"Markenpolitik"
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Tourism marketing
Brand management
186
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186
Brand image
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Markenimage
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B-to-B-Marketing
65
Business-to-business marketing
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Consumer behaviour
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Pike, Steven
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Campo, Sara
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Jiménez-Barreto, Jano
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Rubio Benito, Natalia
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
Tourism management : research, policies, practice
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
23
Journal of travel and tourism marketing
20
Tourism analysis : an interdisciplinary tourism & hospitality journal
11
Journal of destination marketing & management
10
Journal of vacation marketing : an international journal
9
Tourism management perspectives : TMP
9
International journal of leisure and tourism marketing : IJLTM
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
Enlightening tourism : ET ; a pathmaking journal
7
Cogent business & management
6
Journal of business research : JBR
6
Journal of hospitality and tourism insights
6
Journal of vacation marketing
6
Tourism review
5
Journal of marketing management : MM
4
Journal of retailing and consumer services
4
The journal of product & brand management
4
Tourism and hospitality research : the surrey quarterly review
4
European research studies
3
Journal of Tourism, Heritage & Services Marketing : JTHSM
3
Journal of hospitality marketing & management
3
Marketing intelligence & planning
3
Schriftenreihe der School of International Business, Internationaler Studiengang für Tourismusmanagement (ISTM)
3
Tourism and hospitality research : THR
3
UTMS journal of economics / University of Tourism and Management : international, multidisciplinary journal for the area of south and southeastern Europe
3
Advances in hospitality, tourism, and the services industry (AHTSI) book series
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Annals of tourism research : ATR ; a social sciences journal
2
Baltic Journal of Economic Studies
2
Benchmarking : an international journal
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
European journal of marketing
2
European research on management and business economics
2
International journal of Indian culture and business management : IJICBM
2
International journal of contemporary hospitality management
2
International review on public and non-profit marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of strategic marketing
2
Journal of tourism, sustainability and well-being
2
Marketing theory
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ECONIS (ZBW)
24
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1
Do Blue Flag promotions influence tourists' willingness to pay a price premium for coastal destinations?
Can, Ali Selcuk
;
Ekinci, Yuksel
;
Dilek-Fidler, Setenay
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014304497
Saved in:
2
The effectiveness of the destination logo : congruity effect between logo typeface and destination stereotypes
Li, Fangxuan
;
Ma, Jianan
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304505
Saved in:
3
What constitutes a favorable destination brand portfolio? : through the lens of coherence
Yang, Fiona X.
;
Li, Xiangping
;
Choe, Yeongbae
- In:
Tourism management : research, policies, practice
90
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013326546
Saved in:
4
Competing for legitimacy in the place branding process : (re)negotiating the stakes
Reynolds, Laura
;
Koenig-Lewis, Nicole
;
Doering, Heike
; …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013271658
Saved in:
5
#ILoveLondon : an exploration of the declaration of love towards a destination on Instagram
Filieri, Raffaele
;
Yen, Dorothy A.
;
Yu, Qionglei
- In:
Tourism management : research, policies, practice
85
(
2021
),
pp. 1-21
Persistent link: https://www.econbiz.de/10012514391
Saved in:
6
Linking the online destination brand experience and brand credibility with tourists' behavioral intentions toward a destination
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
79
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012237277
Saved in:
7
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
8
Destination brand authenticity : what an experiential simulacrum! : a multigroup analysis of its antecedents and outcomes through official online platforms
Jiménez-Barreto, Jano
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
Tourism management : research, policies, practice
77
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012152097
Saved in:
9
The tourism effect of President Trump's participation on Twitter
Nicolau, Juan Luis
;
Sharma, Abhinav
;
Shin, Seunghun
- In:
Tourism management : research, policies, practice
81
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012297476
Saved in:
10
The role of functional associations in building destination brand personality : when official websites do the talking
Vinyals-Mirabent, Sara
;
Kavaratzis, Mihalis
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 148-155
Persistent link: https://www.econbiz.de/10012063582
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