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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Firm performance"
~subject:"Firmenimage"
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Firm performance
Firmenimage
Brand management
124
Markenführung
124
B-to-B-Marketing
65
Business-to-business marketing
65
Brand image
52
Markenimage
52
Lieferantenmanagement
45
Supplier relationship management
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Markenartikel
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Gyrd-Jones, Richard I.
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Markovic, Stefan
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Abosag, Ibrahim
1
Adomako, Samuel
1
Arnett, Dennis B.
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Basile, Gianpaolo
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Cao, Guangming
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1
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Ghauri, Pervez N.
1
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1
Hiroven, Saku
1
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1
Jung, Gang Ok
1
Kaufmann, Hans Rüdiger
1
Khan, Hina
1
Khan, Huda
1
Kim, Daekwan
1
Koch, Christian H.
1
Koporcic, Nikolina
1
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1
Laukkanen, Tommi
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Leek, Sheena
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Mai Dong Tran
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Nagy, Gábor
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Opoku, Robert A.
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Park, Hyo Hyun
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Paswan, Audhesh
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Brand management in emerging markets : theories and practice
Industrial marketing management : the international journal for industrial and high-tech firms
The journal of brand management : an international journal
45
Journal of business research : JBR
32
The journal of product & brand management
19
Employer Branding : Arbeitgeber positionieren und präsentieren
16
European journal of marketing : EJM
13
Journal of strategic marketing
11
SpringerLink / Bücher
11
Corporate reputation review : an international journal
10
Marketing intelligence & planning
10
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Journal of business strategy
6
Asia Pacific journal of marketing and logistics
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of hospitality management
5
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of retailing and consumer services
5
Corporate social responsibility and environmental management
4
European management journal
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business ethics : JOBE
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Journal of world business : JWB
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
The journal of business & industrial marketing
4
Administrative Sciences : open access journal
3
African journal of business and economic research : AJBER
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Business horizons
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
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ECONIS (ZBW)
19
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1
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
2
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
3
Examining the efficacy of non-market and market driving activities of B2B international firms
Khan, Huda
;
Khan, Hina
;
Abosag, Ibrahim
;
Ghauri, Pervez N.
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 97-108
Persistent link: https://www.econbiz.de/10014369281
Saved in:
4
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
5
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
6
The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis
Mishra, Sagarika
;
Ewing, Michael
;
Pitt, Leyland F.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 264-275
Persistent link: https://www.econbiz.de/10012285184
Saved in:
7
Corporate brand identity co-creation in business-to-business contexts
Iglesias, Oriol
;
Landgraf, Polina
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 32-43
Persistent link: https://www.econbiz.de/10012211932
Saved in:
8
Market orientation, positioning strategy and brand performance
Iyer, Pramod
;
Davari, Arezoo
;
Zolfagharian, Mohammadali
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
Saved in:
9
Corporate brand positioning in complex industrial firms : introducing a dynamic, process approach to positioning
Koch, Christian H.
;
Gyrd-Jones, Richard I.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 40-53
Persistent link: https://www.econbiz.de/10012107678
Saved in:
10
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu
;
Wang, Xinchun
;
Arnett, Dennis B.
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Saved in:
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