Corporate brand identity co-creation in business-to-business contexts
Oriol Iglesias, Polina Landgraf, Nicholas Ind, Stefan Markovic, Nikolina Koporcic
| Year of publication: |
2020
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|---|---|
| Authors: | Iglesias, Oriol ; Landgraf, Polina ; Ind, Nicholas ; Markovic, Stefan ; Koporcic, Nikolina |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 85.2020, p. 32-43
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| Subject: | Corporate brand identity | Co-creation | Stakeholder performances | Multiple case study | Qualitative research | Stakeholder | Markenarchitektur | Brand architecture | Firmenimage | Corporate reputation | Markenführung | Brand management | Unternehmenskultur | Corporate culture | Lieferantenmanagement | Supplier relationship management | Kundenintegration | Customer integration | Qualitative Methode | Qualitative method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.09.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012211932