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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"International marketing review"
~person:"Cerviño, Julio"
~person:"Lee, Sung-kyu"
~subject:"Internationales Marketing"
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Brand management in emerging markets : theories and practice
International marketing review
Información comercial española : ICE : revista de economía
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A store brand’s country-of-origin or store image : what matters to consumers?
Garrett, Tony C.
;
Lee, Sung-kyu
;
Chu, Kyounghee
- In:
International marketing review
34
(
2017
)
2
,
pp. 272-292
Persistent link: https://www.econbiz.de/10011674237
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Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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