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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"International marketing review"
~subject:"Consumer animosity"
~subject:"Internationales Marketing"
~subject:"Multinationales Unternehmen"
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Consumer animosity
Internationales Marketing
Multinationales Unternehmen
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55
Herkunftsbezeichnung
55
Consumer behaviour
40
Konsumentenverhalten
40
Brand image
32
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19
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Magnusson, Peter
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1
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1
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1
Herz, Marc
1
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1
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1
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1
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Brand management in emerging markets : theories and practice
International marketing review
International business review : the official journal of the European International Business Academy
13
Journal of international consumer marketing
12
Journal of global marketing
8
Journal of business research : JBR
7
Asia Pacific journal of marketing and logistics
6
Journal of international marketing
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
The international journal of human resource management
5
Journal of Islamic marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of retailing and consumer services
4
Corporate reputation review : an international journal
3
International journal of emerging markets
3
The journal of product & brand management
3
Business history
2
Essays on the effects of brand names and prices on consumer behavior
2
IMADI.net-Projektbericht
2
International business and economics research journal
2
International journal of management and economics
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of euromarketing
2
Journal of marketing
2
Journal of travel and tourism marketing
2
Management international review : MIR ; journal of international business
2
Management revue : socio-economic studies
2
Marketing intelligence & planning
2
RIETI discussion paper
2
The journal of consumer marketing
2
Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
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Asian business & management
1
Asian dimensions of services marketing
1
Berichte aus der Betriebswirtschaft
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Brands : interdisciplinary perspectives
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
CESifo Working Paper
1
CESifo working papers
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ECONIS (ZBW)
19
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1
Understanding consumers' upward blame attribution, revenge and reconciliation toward multinational versus domestic brand scandals
Yuan, Shaofeng
;
Li, Jinping
;
Gao, Ying
- In:
International marketing review
40
(
2023
)
6
,
pp. 1432-1455
Persistent link: https://www.econbiz.de/10014470383
Saved in:
2
Is brand globalness compatible with brand country-of-origin? : an investigation of hybrid brand positioning strategies for emerging market brands
Hong, Ruiyang
;
Zhang, Zhe
;
Zhang, Chun
;
Hu, Zuohao
- In:
International marketing review
40
(
2023
)
1
,
pp. 49-79
Persistent link: https://www.econbiz.de/10014227450
Saved in:
3
Consumer animosity : the mitigating effect of perceived brand globalness
Mandler, Timo
;
Bartsch, Fabian
;
Krüger, Tinka
;
Kim, …
- In:
International marketing review
40
(
2023
)
2
,
pp. 365-384
Persistent link: https://www.econbiz.de/10014266966
Saved in:
4
A longitudinal analysis of country image and brand origin effects
Magnusson, Peter
;
Zdravkovic, Srdan
;
Westjohn, Stanford A.
- In:
International marketing review
39
(
2022
)
4
,
pp. 912-930
Persistent link: https://www.econbiz.de/10013396342
Saved in:
5
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
6
Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem
;
Shukla, Paurav
- In:
International marketing review
34
(
2017
)
3
,
pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
Saved in:
7
Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
Halimi, Tariq Abdullatif
;
D'Souza, Clare M.
;
Sullivan …
- In:
International marketing review
34
(
2017
)
6
,
pp. 760-786
Persistent link: https://www.econbiz.de/10011799779
Saved in:
8
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
9
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
10
Country of origin effects in international marketing channels : how overseas distributors account for the origins of products and brands
Moon, Byeong-joon
;
Oh, Han-Mo
- In:
International marketing review
34
(
2017
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011674208
Saved in:
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