A longitudinal analysis of country image and brand origin effects
Year of publication: |
2022
|
---|---|
Authors: | Magnusson, Peter ; Zdravkovic, Srdan ; Westjohn, Stanford A. |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 4, p. 912-930
|
Subject: | Brand origin recognition accuracy | Country image | Country of association | Country of origin | Global branding | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Internationales Marketing | International marketing | Ursprungsregeln | Rules of origin | Markenführung | Brand management | Markenartikel | Brand |
-
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca, (2013)
-
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano, (2013)
-
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R., (2020)
- More ...
-
Magnusson, Peter, (2015)
-
The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter, (2013)
-
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A., (2009)
- More ...