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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Journal of China marketing"
~isPartOf:"Marketing intelligence & planning"
~subject:"Internationales Marketing"
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Brand management in emerging markets : theories and practice
Journal of China marketing
Marketing intelligence & planning
International marketing review
15
Journal of global marketing
8
Journal of international consumer marketing
8
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
5
Journal of international marketing
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Asia Pacific journal of marketing and logistics
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International business review : the official journal of the European International Business Academy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Corporate reputation review : an international journal
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IMADI.net-Projektbericht
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Journal of euromarketing
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Journal of marketing
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Journal of retailing and consumer services
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The journal of product & brand management
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Asia Pacific business review
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Asian dimensions of services marketing
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Brands : interdisciplinary perspectives
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Canadian journal of agricultural economics : CJAE
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Cross cultural management : an international journal
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Customer-centric marketing strategies : tools for building organizational performance
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DUV : Wirtschaftswissenschaft
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Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
2
Spaniards and Spanish product image among the Chinese : implications for marketing strategies
Aramendia-Muneta, Maria Elena
;
Grande Esteban, Ildefonso
- In:
Journal of China marketing
6
(
2016
)
1
,
pp. 79-95
Persistent link: https://www.econbiz.de/10011559387
Saved in:
3
"Home base" and the brand globalization strategies of emerging market multinationals
Lin, Xiaohua
;
Farrell, Carlyle A.
- In:
Brand management in emerging markets : theories and practice
,
(pp. 36-50)
.
2014
Persistent link: https://www.econbiz.de/10010417752
Saved in:
4
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
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