Spaniards and Spanish product image among the Chinese : implications for marketing strategies
Year of publication: |
2016
|
---|---|
Authors: | Aramendia-Muneta, Maria Elena ; Grande Esteban, Ildefonso |
Published in: |
Journal of China marketing. - Newcastle upon Tyne : Cambridge Scholars Publishing, ISSN 2058-2943, ZDB-ID 2869556-2. - Vol. 6.2016, 1, p. 79-95
|
Subject: | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing | Spanien | Spain | China |
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