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~isPartOf:"Brand management in emerging markets : theories and practice"
~isPartOf:"Tourism management : research, policies, practice"
~person:"Zhang, Hao"
~subject:"Brand equity"
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Brand management in emerging markets : theories and practice
Tourism management : research, policies, practice
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Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Zhang, Hao
;
Zhao, Xiaoyu
;
Lee, Changhan
- In:
Brand management in emerging markets : theories and practice
,
(pp. 191-199)
.
2014
Persistent link: https://www.econbiz.de/10010417721
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