Luxury brand perception and consumer attitude to extended luxury brand : a case of Korean young consumers
Year of publication: |
2014
|
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Authors: | Zhang, Hao ; Zhao, Xiaoyu ; Lee, Changhan |
Published in: |
Brand management in emerging markets : theories and practice. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6242-1. - 2014, p. 191-199
|
Subject: | Luxusgüter | Luxury goods | Markentransfer | Brand extension | Markenführung | Brand management | Markenwert | Brand equity | Konsumentenverhalten | Consumer behaviour | Jugendliche | Youth | Südkorea | South Korea |
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