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~isPartOf:"Brand management in emerging markets : theories and practice"
~subject:"Brand management"
~subject:"Customer value"
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Mishra, Prashant
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Brand management in emerging markets : theories and practice
Journal of retailing and consumer services
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Journal of business research : JBR
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International journal of hospitality management
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Cogent business & management
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Inventi impact: retailing & consumer services
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Journal of Asian finance, economics and business : JAFEB
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing analytics : JMA
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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The journal of product & brand management
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The service industries journal
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Forschungsgruppe Konsum und Verhalten
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Information technology and management
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International journal of contemporary hospitality management
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International journal of economic research
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Journal of Indian business research
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Journal of electronic commerce research : JECR
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Journal of international economic review
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Journal of marketing channels : distribution systems, strategy, and management
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Schriften zu Marketing und Management
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Springer eBook Collection
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Strong brands, strong relationships
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The international journal of bank marketing : IJBM
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The journal of brand management : an international journal
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in mergers and acquisitions
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African journal of business and economic research : AJBER
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Arab economic and business journal
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Artificial intelligence in marketing
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Asia Pacific journal of marketing and logistics
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Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Brand management in emerging markets : theories and practice
,
(pp. 104-120)
.
2014
Persistent link: https://www.econbiz.de/10010417742
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