Influence of trust and affect on brand loyalty and brand performance : the case of Indian television news channels
Year of publication: |
2014
|
---|---|
Authors: | Bakshi, Madhupa ; Mishra, Prashant |
Published in: |
Brand management in emerging markets : theories and practice. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6242-1. - 2014, p. 104-120
|
Subject: | Markenführung | Brand management | Fernsehsender | Television industry | Kundenbindung | Customer retention | Vertrauen | Confidence | Emotion | Indien | India |
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