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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Journal of economic psychology : research in economic psychology and behavioral economics"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Begrenzte Rationalität"
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Begrenzte Rationalität
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eye tracking
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Brand the Future : systematische Markenentwicklung im B2B
Journal of economic psychology : research in economic psychology and behavioral economics
Journal of marketing research : JMR
Experimental economics : a journal of the Economic Science Association
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A bounded rationality model of information search and choice in preference measurement
Yang, Liu
;
Toubia, Olivier
;
Jong, Martijn G. de
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 166-183
Persistent link: https://www.econbiz.de/10010526564
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