A bounded rationality model of information search and choice in preference measurement
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. De Jong
| Year of publication: |
2015
|
|---|---|
| Authors: | Yang, Liu ; Toubia, Olivier ; Jong, Martijn G. de |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 2, p. 166-183
|
| Subject: | preference measurement | eye tracking | dynamic discrete choice models | Präferenztheorie | Theory of preferences | Diskrete Entscheidung | Discrete choice | Begrenzte Rationalität | Bounded rationality | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Messung | Measurement | Visuelle Wahrnehmung | Visual perception |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526564