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~isPartOf:"Brand the Future : systematische Markenentwicklung im B2B"
~isPartOf:"Journal of marketing"
~subject:"Business-to-business marketing"
~subject:"Innovation"
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Search: subject_exact:"Industrial marketing"
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Business-to-business marketing
Innovation
B-to-B-Marketing
41
Salespeople
11
Verkaufspersonal
11
Beziehungsmarketing
10
Lieferantenmanagement
10
Relationship marketing
10
Supplier relationship management
10
business-to-business marketing
9
Customer value
6
Kundenwert
6
Selling
6
Verkauf
6
Market segmentation
5
Marktsegmentierung
5
Portfolio selection
5
Portfolio-Management
5
Marketing management
4
Marketingmanagement
4
Bundling strategy
3
Leistungsbündel
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sales management
3
Agency theory
2
Brand image
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Business network
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Corporate culture
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Customer acquisition
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Erfolgsfaktor
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Führungskräfte
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Innovation management
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Innovationsmanagement
2
Kundengewinnung
2
Managers
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Markenimage
2
Negotiations
2
Performance measurement
2
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2
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32
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9
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Grewal, Rajdeep
6
Bolton, Ruth N.
4
Homburg, Christian
4
Hutt, Michael D.
4
Lilien, Gary L.
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Gey, Thomas
3
Klug, Matthias
3
Billett, Matthew T.
2
Bornemann, Torsten
2
Chakravarty, Anindita
2
Hahn, Alexander
2
Hughes, Douglas E.
2
Lam, Son K.
2
Schmitz, Christian
2
Selnes, Fred
2
Sridhar, Shrihari
2
Ahearne, Michael
1
Alavi, Sascha
1
Anderson, Erin
1
Bolander, Willy
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Caro, Sönke
1
Chatterjee, Sharmila C.
1
Colm, Laura
1
Coughlan, Anne T.
1
Crecelius, Andrew T.
1
Dant, Rajiv P.
1
Dotzel, Thomas
1
Ferraro, Rosellina
1
Ferris, Gerald R.
1
Frieß, Maximilian
1
Ghosh, Mrinal K.
1
Grewal, Dhruv
1
Görtz, Heiko
1
Habel, Johannes
1
Hada, Mahima
1
Hamilton, Ryan
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Brand the Future : systematische Markenentwicklung im B2B
Journal of marketing
Industrial marketing management : the international journal for industrial and high-tech firms
600
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
96
SpringerLink / Bücher
66
Handbook of business-to-business marketing
35
Springer eBook Collection
28
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
23
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Gabler Edition Wissenschaft
18
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Springer eBook Collection / Business and Economics
15
European journal of marketing : EJM
14
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
14
Europäische Hochschulschriften / 5
13
Journal of customer behaviour
13
Journal of business market management : JBM
12
Journal of strategic marketing
12
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
12
essentials
12
Business-to-Business-Marketing
11
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Field guide to case study research in business-to-business marketing and purchasing
9
Gabler Edition Wissenschaft / Business-to-Business-Marketing
9
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ECONIS (ZBW)
41
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1
Why salespeople avoid big-whale sales opportunities
Xu, Juan
;
Borgh, Michel van der
;
Nijssen, E. J.
;
Lam, Son K.
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 95-116
Persistent link: https://www.econbiz.de/10013390585
Saved in:
2
Commentary : toward formalizing social influence structures in business-to-business customer journeys
Grewal, Rajdeep
;
Sridhar, Shrihari
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 98-102
Persistent link: https://www.econbiz.de/10012391426
Saved in:
3
Salesperson dual agency in price negotiations
Lawrence, Justin M.
;
Scheer, Lisa K.
;
Crecelius, Andrew T.
- In:
Journal of marketing
85
(
2021
)
2
,
pp. 89-109
Persistent link: https://www.econbiz.de/10012485585
Saved in:
4
Understanding the impact of relationship disruptions
Schmitz, Christian
;
Frieß, Maximilian
;
Alavi, Sascha
; …
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 66-87
Persistent link: https://www.econbiz.de/10012176435
Saved in:
5
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
6
Business-to-business e-negotiations and influence tactics
Singh, Sunil K.
;
Marinova, Detelina
;
Singh, Jagdip
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012176558
Saved in:
7
The relative effects of business-to-business (vs. business-to-consumer) service innovations on firm value and firm risk : an empirical analysis
Dotzel, Thomas
;
Shankar, Venkatesh
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 133-152
Persistent link: https://www.econbiz.de/10012176178
Saved in:
8
(When) does third-party recognition for design excellence affect financial performance in business-to-business markets?
Boyd, D. Eric
;
Kannan, P. K.
- In:
Journal of marketing
82
(
2018
)
3
,
pp. 108-123
Persistent link: https://www.econbiz.de/10011850433
Saved in:
9
Giraffenprinzip als Markenfilter
Gey, Thomas
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 11-21)
.
2017
Persistent link: https://www.econbiz.de/10011565714
Saved in:
10
Brand Commitment als Katalysator
Themann, Christian
;
Tipke, Justin
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 61-66)
.
2017
Persistent link: https://www.econbiz.de/10011565726
Saved in:
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