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~isPartOf:"Branding and sustainable competitive advantage : building virtual presence"
~subject:"Brand management"
~subject:"Website"
~type_genre:"Aufsatz im Buch"
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Branding and sustainable competitive advantage : building virtual presence
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Design Management konkret
1
E-commerce and the digital economy
1
Emerging business theories for educators and practitioners
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Enterprise business modeling, optimization techniques, and flexible information systems
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Handbook of research on information architecture and management in modern organizations
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Handbook of research on leveraging consumer psychology for effective customer engagement
1
Handbook of strategic e-business management
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Innovation in the high-tech economy
1
Intelligent analytics with advanced multi-industry applications
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Interdisciplinary perspectives on business convergence, computing, and legality
1
Leitfaden Online-Marketing ; [Bd. 1]
1
Multichannel-Management
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Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
1
Techniques and tools for the design and implementation of enterprise information systems
1
Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
1
Vertriebsinformationssysteme : Standardisierung, Individualisierung, Hybridisierung und Internetisierung
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Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
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E-branding and institutional Web sites : the "visiting card" of the municipalities of Rome and Paris
De Rosa, Annamaria Silvana
;
Bocci, Elena
;
Picone, …
- In:
Branding and sustainable competitive advantage : …
,
(pp. 207-247)
.
2012
Persistent link: https://www.econbiz.de/10009707099
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