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~isPartOf:"Brands : interdisciplinary perspectives"
~isPartOf:"Internationalisierung von Vertrieb und Handel"
~isPartOf:"Journal of international marketing"
~subject:"Cultural identity"
~type_genre:"Book section"
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Cultural identity
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Internationales Marketing
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Brands : interdisciplinary perspectives
Internationalisierung von Vertrieb und Handel
Journal of international marketing
Handbook of research on international advertising
8
Cross-cultural and critical perspectives on brands
3
Marketing management : a cultural perspective
3
Beyond Hofstede : culture frameworks for global marketing and management
2
Handbook of brand relationships
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Handbook on cross-cultural marketing
2
Analyzing the cultural diversity of consumers in the global marketplace
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Anxieties and management responses in international business
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Aspekte internationaler und interkultureller Umfragen
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Brands and brand management : contemporary research perspectives
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Cross-cultural exposure and connections : intercultural learning for global citizenship
1
Global cases on hospitality industry
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Globalization and transformations of local socioeconomic practices
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Handbook of Islamic marketing
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International marketing ; Vol. 1
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Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
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Interpretive consumer research : paradigms, methodologies & applications
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Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte von Corporate Identity und Interkulturalität
1
Kooperation und Effizienz in der Unternehmenskommunikation : inner- und außerbetriebliche Kommunikationsaspekte zur Corporate Identity und Interkulturalität
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Marketing in the new global order : challenges and opportunities
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Multimediale Technologien : Multimedia im E-Business und in der Bildung
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New world marketing
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Public Relations : ein Handbuch
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Social psychology of consumer behavior
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Sprache, Kultur und Zielgruppen : Bedingungsgrößen für die Kommunikationsgestaltung in der Wirtschaft
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The Blackwell handbook of cross-cultural management
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The SAGE handbook of marketing ethics
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Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
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Die Einkaufsmotive der Konsumenten aus kultureller Perspektive - empirische Ergebnisse eines deutsch-französischen Vergleichs
Weinberg, Peter
;
Purper, Guido
- In:
Internationalisierung von Vertrieb und Handel
,
(pp. 135 - 151)
.
2004
Persistent link: https://www.econbiz.de/10014555103
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