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~isPartOf:"Brands : interdisciplinary perspectives"
~subject:"Celebrity endorsement"
~subject:"Sport organization"
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Celebrity endorsement
Sport organization
Advertising effects
1
Athletes
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Celebrity-Werbung
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Children
1
David Beckham
1
Kinder
1
Socialization
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Sportler
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Griffin, Christine
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Nairn, Agnès
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Wicks, Patricia Gayá
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Brands : interdisciplinary perspectives
Journal of sports economics
19
International journal of sports marketing & sponsorship
13
Sport management review
13
European Sport management quarterly : ESMQ
11
International journal of sport management and marketing : IJSMM
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Applied economics
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Department of Economics working paper
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
International journal of sport finance
4
Middlebury College working paper series
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Young consumers : insight and ideas for responsible marketers
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Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
3
Journal of advertising research
3
Journal of business research : JBR
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Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Applied economics letters
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of economic behavior & organization : JEBO
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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KulturKommerz
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
2
New horizons in the economics of sport
2
Praeger perspectives
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School working papers / Faculty of Business and Law, School of Accounting, Economics and Finance, Deakin University
2
Schriftenreihe Sportökonomie in Forschung und Praxis
2
Sport, Medien und Kommunikation : Beiträge des 6. Deutschen Sportökonomie-Kongresses
2
UZH Business Working Paper Series
2
Working papers / Lancaster University Management School
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Advances in the economics of sport / Supplement
1
Asia-Pacific journal of business administration
1
Atlantic economic journal : AEJ
1
Barcelona GSE working paper series : working paper
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Brand research : [an outcome of the second International Conference on Brand Management]
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The role of commodified celebrities in children's moral development : the case of David Beckham
Wicks, Patricia Gayá
;
Nairn, Agnès
;
Griffin, Christine
- In:
Brands : interdisciplinary perspectives
,
(pp. 242-267)
.
2015
Persistent link: https://www.econbiz.de/10010478958
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