The role of commodified celebrities in children's moral development : the case of David Beckham
Year of publication: |
2015
|
---|---|
Authors: | Wicks, Patricia Gayá ; Nairn, Agnès ; Griffin, Christine |
Published in: |
Brands : interdisciplinary perspectives. - London [u.a.] : Routledge, ISBN 978-1-138-78796-4. - 2015, p. 242-267
|
Subject: | David Beckham | Werbewirkung | Advertising effects | Sportler | Athletes | Kinder | Children | Sozialisation | Socialization | Celebrity-Werbung | Celebrity endorsement |
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