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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Psychology & marketing"
~person:"Robinson, Jennifer A."
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Robinson, Jennifer A.
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Breaking new ground in theory and practice
European journal of marketing : EJM
Journal of marketing communications
Psychology & marketing
Journal of advertising research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The effectiveness of various video ad-choice formats
Bellman, Steven
;
Potter, Robert F.
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 631-650
Persistent link: https://www.econbiz.de/10012624674
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2
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
3
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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