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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of international marketing"
~person:"Möller, Jana"
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Breaking new ground in theory and practice
Journal of international marketing
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A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Möller, Jana
;
Eisend, Martin
- In:
Journal of international marketing
18
(
2010
)
2
,
pp. 80-98
Persistent link: https://www.econbiz.de/10003982254
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