A global Investigation into the cultural and individual antecedents of banner advertising effectiveness
Year of publication: |
2010
|
---|---|
Authors: | Möller, Jana ; Eisend, Martin |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 18.2010, 2, p. 80-98
|
Subject: | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity |
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