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~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"Journal of marketing communications"
~person:"Chan, Fong Yee"
~person:"Dens, Nathalie"
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Advertising effects
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Werbewirkung
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Belgien
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Belgium
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Fernsehwerbung
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Television advertising
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content analysis
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Chan, Fong Yee
Dens, Nathalie
Bellman, Steven
5
Pelsmacker, Patrick de
5
Varan, Duane
5
Muehling, Darrel D.
4
Neijens, Peter C.
4
Um, Nam-Hyun
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Dodoo, Naa Amponsah
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Fullerton, Jami A.
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Kendrick, Alice
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Kim, Dong Hoo
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Kim, Soojung
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Lee, Joonghwa
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Segijn, Claire M.
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Breaking new ground in theory and practice
Journal of marketing communications
International journal of advertising : the quarterly review of marketing communications
7
Journal of business research : JBR
5
International journal of advertising : the review of marketing communications
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of electronic commerce research : JECR
2
Marketing letters : a journal of research in marketing
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Brand management in emerging markets : theories and practice
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Electronic commerce research
1
Engaging consumers through branded entertainment and convergent media
1
International business, not as usual
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of nonprofit & public sector marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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1
Mapping between placement strategies and placed product attributes in television programs
Chan, Fong Yee
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 780-798
Persistent link: https://www.econbiz.de/10012314017
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
Selling through entertaining : the effect of humour in television advertising in Hong Kong
Chan, Fong Yee
- In:
Journal of marketing communications
17
(
2011
)
5
,
pp. 319-336
Persistent link: https://www.econbiz.de/10009423375
Saved in:
4
Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Janssens, Wim
- In:
Journal of marketing communications
14
(
2008
)
4
,
pp. 249-269
Persistent link: https://www.econbiz.de/10003761781
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