Exploring consumer reactions to incongruent mild disgust appeals
Nathalie Dens, Patrick De Pelsmacker and Wim Janssens
| Year of publication: |
2008
|
|---|---|
| Authors: | Dens, Nathalie ; Pelsmacker, Patrick de ; Janssens, Wim |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 14.2008, 4, p. 249-269
|
| Subject: | Werbewirkung | Advertising effects | Emotion | Ethik | Ethics | Belgien | Belgium |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003761781