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~isPartOf:"Breaking new ground in theory and practice"
~language:"eng"
~subject:"Creativity"
~subject:"Media industries"
~subject:"Medienberufe"
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Creativity
Media industries
Medienberufe
Advertising industry
2
Werbewirtschaft
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Austria
1
Kreativität
1
Lebensverlauf
1
Life course
1
Market segmentation
1
Marktsegmentierung
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Media professions
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Media usage
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Mediennutzung
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Mediensektor
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Psychologie
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Psychology
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Diehl, Sandra
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Kilgour, Mark
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Koslow, Scott
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Leopold, Andrea
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Sasser, Sheila
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Breaking new ground in theory and practice
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of advertising research
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of marketing : IJM ; formerly Der Markt
3
Journal of advertising
3
Journal of marketing communications
3
Gender in management : an international journal
2
Human relations
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of management practice : IJMP
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
A master class in brand planning : the timeless works of Stephen King
1
Advancing research on projects and temporary organizations
1
American journal of business : applying research to practice ; AJB
1
Australasian marketing journal
1
British journal of management : BJM
1
Business research
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Economies et sociétés ; 47,3/4
1
Employee relations
1
European journal of marketing : EJM
1
IIMS journal of management science
1
Inside marketing : practices, ideologies, devices
1
International journal of advertising : the review of marketing communications
1
International journal of business and economic sciences applied research : IJBESAR
1
International journal of innovation management
1
JMM : the international journal on media management
1
Journal of Contemporary Issues in Business and Government
1
Journal of business anthropology
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
2
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
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