Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Year of publication: |
2011
|
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Authors: | Sasser, Sheila ; Koslow, Scott ; Kilgour, Mark |
Published in: |
Breaking new ground in theory and practice. - Wiesbaden : Gabler, ISBN 978-3-8349-3134-4. - 2011, p. 361-373
|
Subject: | Werbewirtschaft | Advertising industry | Medienberufe | Media professions | Kreativität | Creativity | Selbstevaluation | Self-assessment | Welt | World |
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