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~isPartOf:"Breaking new ground in theory and practice"
~language:"eng"
~subject:"Marktsegmentierung"
~subject:"Media industries"
~subject:"World"
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Marktsegmentierung
Media industries
World
Advertising industry
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Werbewirtschaft
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Austria
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Creativity
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Kreativität
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Lebensverlauf
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Life course
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Market segmentation
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Media professions
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Media usage
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Medienberufe
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Mediennutzung
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Mediensektor
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Psychologie
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Diehl, Sandra
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Kilgour, Mark
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Leopold, Andrea
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Sasser, Sheila
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Breaking new ground in theory and practice
International journal of marketing : IJM ; formerly Der Markt
3
Journal of advertising : official publication of the American Academy of Advertising
2
Inside marketing : practices, ideologies, devices
1
International journal of the economics of business
1
International marketing ; Vol. 2
1
JMM : the international journal on media management
1
Journal of marketing and consumer behaviour in emerging markets
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Liiketaloudellinen aikakauskirja
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Media brands and branding
1
NBER Working Paper
1
NBER working paper series
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Palgrave pivot
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Recent advances in the analysis of competition policy and regulation
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Reports and papers on mass communication
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Review of marketing science
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Routledge Media and Cultural Studies Companions Ser.
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Routledge studies in human geography
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Springer eBook Collection
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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The global market : developing a strategy to manage across borders
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The handbook of political economy of communications
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The journal of business : B
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Working paper / National Bureau of Economic Research, Inc.
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
Leopold, Andrea
;
Diehl, Sandra
- In:
Breaking new ground in theory and practice
,
(pp. 163-177)
.
2011
Persistent link: https://www.econbiz.de/10009380023
Saved in:
2
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
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